Bf4, e3, Nf3, c3, Bd3, Nbd2, castle. Six squares, learn them tonight, and you have a first move and a plan for every game you play with White for the next two years. That is the entire appeal, and it is a real one.
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g Reading the setup
The pawns on c3, d4 and e3 form a small triangle that nothing can break quickly. The bishop went to f4 before e3 was played, which is the one move order point in the whole system: put the pawn on e3 first and that bishop spends the game looking at its own pawn.
From there White has one attacking idea worth knowing. The bishop on d3 and a knight arriving on e5 both point at h7. Bring the queen to f3 and swing a rook along the third rank and that is the entire London attack, and against a king that has castled and left the pawns alone it works more often than it should. Everything else is waiting.
What it costs you
Here is the part nobody says out loud. The London is fine and it teaches you almost nothing.
You play the same six moves whether Black replies 1…d5, 1…Nf6 or 1…g6. That is the selling point, and it is also the problem: you never have to look at what your opponent has done, so you never practise the thing that actual chess consists of. I have coached players who arrived at 1400 with a London and no idea why a pawn on e4 might be better than a pawn on e3, and undoing that takes longer than learning an opening would have.
It is also not free. After 1.d4 d5 2.Bf4 c5 3.e3 Qb6 the bishop is no longer on c1, so b2 hangs to the queen and White has to decide something on move four: defend with Qb3 or Qc1, or offer the pawn with Nc3. Black gets an easy game in several lines and Black is not obliged to be polite.
What I would play instead
If you want 1.d4, play the Queen’s Gambit with 2.c4. It is the same first move, it fights for d5 rather than tiptoeing round it, and the positions teach you what a pawn centre is for. If you want the quiet life while you learn tactics, keep the London for six months and then drop it.
Either way, count the moves. In the London the opening is over at about move nine, as the boards above show, and what happens after that is the part that decides your rating.